The new web is here, and it looks like the old one. We're undoing the mistakes of 2.0, shunning the transparent scam of 3.0, and returning to a simpler time but with modern tools. Handcrafted HTML with glossy images and smooth scrolling. White text on black backgrounds but typeset tastefully. Reject the machine takeover! Retreat to niche forums and vanity pages! Sleek is dead, and the human spirit will emerge onto the net once again! Capitalism has conglomerated the spaces we depend on for community and connection into a few fragile baskets. The solution is to decentralize; rebuild the maze of the early net rather than feed content to the monoliths threatening to sell out or shut down at any moment.